It’s All Inclusive
Resort chain

TUI BLUE

Every resort, ranked

5
resorts ranked
3
countries
4.6
average guest rating
9.8k
reviews analysed

TUI BLUE is the flagship own-brand of TUI, Europe's largest tour operator, and it is built for the European package traveler: strongest across the Mediterranean (Turkey, Greece, Spain, the Canaries, Egypt) with long-haul outposts in the Maldives, Zanzibar, and Thailand. The brand's clarity is its strength: resorts are sorted into distinct concepts so you know the crowd before you book.

Last reviewed July 2026 How we score

Those concepts do the heavy lifting: 'for two' resorts are adults-only, 'for families' are kid-geared, and the premium Sensatori line is the upgraded, design-led tier. All-inclusive is common but not universal across the estate, and the feel is efficient, app-supported, and unmistakably European-holiday rather than Caribbean-lavish. The ranking below compares the properties on real guest ratings and what each plan includes.

Guests
Concept-based: adults (for two), families, premium (Sensatori)
Where
Mediterranean core; Maldives, Zanzibar, Thailand long-haul
Price positioning
Mid to upper-mid (Sensatori higher)
Signature
Clear concept labels; strong app and rep support
Parent
TUI Group
Nightly rates in our catalog
$74–$208/night pp

Where TUI BLUE scores strongest

8.8/10
Quiet
8.7/10
Romance
8.6/10
Pools
8.6/10
Service

Chain averages across the TUI BLUEresorts we've scored.

Where TUI BLUE operates

Map of TUI BLUE resort locations

5 resorts mapped stars are five-star properties

Weighing where to go? The country guides cover weather, safety, entry rules, and how the areas differ.

TUI BLUE resorts, ranked

  1. Cream-colored courtyard with arched columns, palm trees, and potted plants under clear blue sky at TUI BLUE Bahari Zanzibar.

    TUI BLUE Bahari Zanzibar

    Five-star4.8 guest rating (3,953)Palmprint 8.7/10From $111/night pp

    TUI BLUE Bahari is a polished garden resort on Zanzibar's north-east coast, for couples and families who want strong service and several pools. The beach is the backdrop rather than the swim. It is about 50 minutes from the airport, on the Kiwengwa and Pwani Mchangani strand, with 207 rooms, three pools, five restaurants and three bars. The beach is beautiful and the swimming is tidal, which is the east coast's standing condition. Guests praise the friendly, attentive staff, the gardens and the direct beach setting, the spacious rooms and the clean grounds, the included dining variety and the relaxed pace. The complaints are the tide, which limits swimming at low water, extras that sit outside the plan, beach vendors who interrupt a quiet walk, and buffet repetition on longer stays. The thing people wish they had known is that the resort sells both all-inclusive and half board, so the plan has to be chosen deliberately. The all-inclusive plan covers the buffet and the Green and Grill, Andiamo and Tastes of Asia restaurants, the beach barbecue, a minibar refilled daily with alcohol, soft drinks and water, and the playroom for children from age four; the Breeze seafood and candlelight dinners, some cocktails, spa treatments and the airport transfer of about 80 US dollars each way are extra. The Junior Suite at 50 square metres with a sea view is the room worth the step up. Anyone who wants a beach that swims at every hour should look to the north tip of the island.

  2. White multi-story resort buildings overlook a turquoise Adriatic beach with rows of loungers, a pool deck, and forested cliffs beyond.

    TUI BLUE Adriatic Beach

    Four-star, adults-only4.5 guest rating (1,846)Palmprint 8.7/10From $87/night pp
  3. TUI BLUE Makarska resort buildings overlook a pebbly beach and turquoise Adriatic waters, with forested mountains rising behind the coastal town.

    TUI BLUE Makarska

    Four-star, adults-only4.4 guest rating (1,527)Palmprint 8.6/10From $99/night pp
  4. Wooden cabanas with white curtains on a sandy beach overlooking a bay with mountains and a sailboat in the distance.

    TUI BLUE Kalamota Island

    Four-star, adults-only4.6 guest rating (1,000)Palmprint 8.4/10From $74/night pp

    TUI BLUE Kalamota Island is an adults-only resort on a car-free island off Dubrovnik, reached only by boat. It has 144 rooms across eight villas, one pool with a jacuzzi, three restaurants and three bars, on Kolocep, where there are no cars and the resort is effectively the island. The crossing from Dubrovnik takes about half an hour, and the airport is an hour beyond that. Guests praise the quiet of a car-free island, the sea views and the sheltered cove, and the friendly service and adults-only calm. The complaints are access that depends on boats, little to do on the island next to a mainland base, and food variety that thins over a longer stay. The thing people wish they had known is that the coves are natural, rocky or pebbly rather than soft sand, and that the quiet is the product rather than a side effect. The plan covers the buffet at The Restaurant, the food at The Bay and the weekly gala and theme dinners, with a selection of drinks including cocktails, and Wi-Fi throughout; the Culinarium a la carte is not confirmed as included, spa treatments are charged, the paddleboard and kayak hire and the diving are extra, and the boat transfer is not part of the rate. Confirm the boat times before your arrival day, because they decide it. The 30-square-metre Junior Suite with a sea view is the room worth the step up, and the hillside rooms are the ones to avoid if stairs are a problem. Children are not admitted, and anyone who wants Dubrovnik on the doorstep should stay in the city.

  5. Resort pool complex with loungers and umbrellas overlooking Cretan buildings and mountains at sunset.

    TUI BLUE Atlantica Crete

    Agia Pelagia, Crete, Greece
    Five-star4.5 guest rating (1,514)Palmprint 8.4/10From $171/night pp

    A friendly seaside all-inclusive on Crete's north coast, multiple pools and waterslides for the kids, a PADI dive center for the divers, and Greek cooking workshops for everyone else. Four-star and family-priced, it's an easy, good-value Greek-island week. Best May through September.

The case for

Book TUI BLUE if

  • European travelers wanting a polished, well-run package-style resort
  • Adults-only seekers (for two) or families (for families) who value knowing the crowd upfront
  • Guests wanting a design-led step up via the Sensatori concept
The caveats

Know before you book

  • Not every TUI BLUE is all-inclusive; the plan varies by property
  • The feel is European-package efficient rather than lavish; set expectations accordingly

Frequently asked questions

What do the TUI BLUE concepts mean?

TUI BLUE sorts resorts by concept: 'for two' is adults-only, 'for families' is child-focused, and Sensatori is the premium, design-led tier. Picking the right concept is the main decision, since it sets the crowd and the style before you even compare properties.

Are TUI BLUE resorts all-inclusive?

Many are, but not all; some run on half-board or bed-and-breakfast depending on the property and destination. Check the specific resort's plan; our pages show what each includes.

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